Eric Peterson, CEO of consulting firm WebAnalyticsDemystified, opens
the books on his company’s event, Web Analytics Wednesday, held in San
Francisco on May 7. He provides a wealth of metrics and key performance
indicators on the event, including budget ($10,000.00); actual amount
spent ($14,500.00); actual expenditure per attendee ($36.25); and
estimated number of drinks consumed per person per hour (2.4). For a
complete list of his event metrics, check out his blog.