WebTrends announces Marketing Lab partners, including e-mail marketers

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Palm Desert, Calif.—WebTrends Inc., a Web analytics company, announced it has formed partnerships with digital marketing vendors, including e-mail marketing firms ExactTarget, Responsys and Silverpop; behavioral targeting companies Kefta and Touch Clarity; and online measurement providers ForeSee Results and OpinionLab Inc.

WebTrends said ExactTarget, Responsys and Silverpop now have the ability to integrate with WebTrends Marketing Warehouse to automatically re-target visitors who "don't convert" and automatically re-market to visitors in high-value target segments that perform specific behaviors.

Retailers using the tools will be able to define dynamic e-mail rules to target specific shopping or research behaviors

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