WebTrends develops online tool to simplify data collection

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Portland, Ore.—Web analytics company WebTrends has released an online tool designed to reduce the time and effort required to create accurate data collection tags.

A free utility, WebTrends TagBuilder allows analytics users to integrate conversion tracking with WebTrends Ad Director, an automated search marketing optimization service; create cookies compliant with the U.S. Office of Management & Budget policies for federal government Web sites; and access automated click-event tracking for a variety of Web site components, including download and offsite links.

—Christopher Hosford

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