Wientzen focuses on technology, taxation in DMA keynote address

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New Orleans--Direct Marketing Association President-CEO H. Robert Wientzen focused on technology and privacy issues in his keynote address at the DMA's 83rd Annual Conference and Exhibition at the Ernest N. Morial Convention Center. Wientzen spent a good deal of his 45-minute address commenting on how new Internet-based technologies--for example, customer relationship management, personalization and voice recognition applications--are changing the direct marketing industry. He also rallied to the defense of banners, a much-derided b-to-b application of late. "Now, I know that a lot of people think banners' time has come and gone," Wientzen said. "But as opposed to being dead, I'd say they're being reassessed." Wientzen also addressed the implications of possible remote sales taxes being levied on Web-based sales and the negative impact such tariffs might have on direct marketers. "The issue will only get worse," Wientzen said, "as the e-commerce juggernaut accelerates."
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