Wientzen kicks off DMA conference with sobering remarks

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San Francisco--Sixty percent of the Direct Marketing Association's marketer members said business in the past quarter was “somewhat” or “significantly worse” than they had projected, and only 23% said their quarter was better than planned. DMA president-CEO H. Robert Wientzen began his hour-long opening remarks at the 85th Annual DMA Conference & Exhibition in San Francisco Monday with those sobering statistics.

Wientzen said the DMA’s own fiscal challenges mirror those of many of its members, with total DMA revenue decreasing 28% in the fiscal year that ended June 30. The DMA laid off 25% of its staff in response to the shortfall.

Wientzen warned that the industry continues to face myriad economic and political challenges going forward, such as postal reform, privacy, spam and telemarketing issues.

He also interviewed FTC Chairman Tim Muris, who joined the group live from his office in Washington, on the topics of privacy and spam. Muris indicated the FTC will continue to work with businesses and consumers to enforce existing spam laws and propose new solutions.

--Carol Krol

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