Wireless carrier debuts sports ad push

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Atlanta--Cingular Wireless said Sunday that it will reach 211 million potential new customers through a brand advertising print and TV campaign that will appear on Super Bowl XXXV, the network television show "Survivor: The Australian Outback," and in such national publications as The Wall Street Journal and USA Today. Developed by BBDO, the campaign emphasizes the value of self-expression in wireless communication--a tactic Cingular claims is unique in its industry. Cingular was created through a joint venture between SBC Communications Inc. and BellSouth Corp.
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