Worldata index shows first ever comprehensive list price decline

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Boca Raton, Fla.—List prices for direct marketing campaigns have experienced a price decline in every category, according to a Worldata study. It’s the first such comprehensive decline in the company’s 20-plus years of tracking list prices, according to Worldata.

B-to-b permission-based e-mail showed the largest price decrease from the previous year, according to Worldata’s Fall 2008 List Price Index, with an October 2008 straight average price of $293/M, a decrease of $12/M from 2007. The second largest price decrease occurred among b-to-c permission-based e-mail lists.

For the first time Worldata tracked b-to-b international permission-based e-mail, which it pegged at $420/M.

—Christopher Hosford

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