WPP Digital forms new digital production unit

Published on .

New York—WPP Digital, the digital investment and operating business of WPP Group, announced the formation of Deliver, a global digital production unit.

Neal Prescott has been named CEO of the new unit. Prescott was previously exec VP-global head of technology enablement at Digitas.

The new business unit will leverage WPP’s existing digital production capabilities in Asia, Eastern Europe, Latin America and South Africa.

Most Popular
In this article: