WPP to form digital agency Possible Worldwide

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New York—WPP will consolidate four of its digital agencies into a new global agency called Possible Worldwide, based in New York. Agencies forming the new unit are Schematic, New York; Bridge Worldwide, Cincinnati; Blue Interactive Marketing, Singapore; and Quasar Media, New Delhi, India. The agency will operate in 17 countries, serving clients including AT&T, Dell, General Mills, Microsoft Corp. and Procter & Gamble Co.
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