'WSJ' ad linage down 9.4% in February

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New York--Dow Jones & Co. announced Monday that advertising linage in The Wall Street Journal declined 9.4% in February, compared with a decline of 21.5% in February of last year. Year-to-date total linage has declined 5.6%, compared with a 27.4% decline in 2002. Technology linage was down 43.3% in February and financial advertising was down 42.7%. Despite the declines, Dow Jones’ exec VP-COO Rich Zannino said in a statement, “We’re pleased that total Journal linage so far this quarter is ahead of expectations, driven by strong general and classified advertising.” Despite uncertainty related to a possible war with Iraq, Zannino reaffirmed Dow Jones’ previous guidance for the first quarter.
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