New York—Dow Jones & Co. reported Tuesday that advertising linage at The Wall Street Journalâs U.S. edition decreased 7.9% in July compared with July 2003. In the Journalâs technology category, linage decreased 28.3% in July due to declines in communications, computer hardware and software advertising, partially offset by increases in personal computer and b-to-b e-commerce advertising. Year-to-date linage at the Journal was up 3.2%. At Barronâs, national advertising pages decreased 9.4% in July because of weakness in financial and technology advertising. Year-to-date, pages were up 17.5%. Internationally, both The Wall Street Journal Europe and The Asian Wall Street Journal posted double-digit ad linage declines in July compared with July 2003.