BtoB to be offered free during trial week

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New York—The Wall Street Journal Online announced Monday that it will make its paid site free to nonsubscribers for a trial period in order to drive new subscriptions. The promotion will be held the week of Nov. 8 for five consecutive days. said that during that time, nonsubscribers will be able to access the entire site with no subscription or registration required, and that several "blue-chip advertisers" will sponsor different days of the so-called "Open House."

The Online Journal is promoting the Open House through online ads at more than a dozen Web sites. In addition, there will be advertising in Dow Jones media outlets such as The Wall Street Journal, Barron's and The Wall Street Journal Radio Network.

—Carol Krol

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