WSJ Online launches campaign

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New York--The Wall Street Journal Online has launched a new TV, print and online advertising campaign.

The ads emphasize the Online Journal’s advantages over free business sites, pitting the subscription Online Journal against a fictitious free site called “”

Baltimore-based advertising agency Trahan, Burden and Charles Inc. created the campaign, which is running on ESPN, Fox News and CNBC this week.

Online ads will appear on Motley Fool ( and Print versions of the ad have appeared in The Wall Street Journal.

The "" site is at

--Sean Callahan

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