BtoB opens access to previously paid content

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New York—, which has been one of the most successful paid subscription Web sites, on Thursday rolled out a new Web site that includes editorial content and other features accessible for free.

The move came less than a month after Rupert Murdoch’s News Corp. officially took the reins at Dow Jones & Co., publisher of The Wall Street Journal and

The content is accessible through the URLs and

In addition to every editorial, the site features daily columnists and video clips from the weekly WSJ TV show on Fox News Channel, plus original video. An editorial in Thursday’s Journal, said the Web site is “as close as we’ll get to conceding there is such a thing as a free lunch.”

Since 2000, most of editorial content has remained behind a paid subscription wall while has been a free site offering select stories plus a few Web-only features.

—Matthew Schwartz

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