BtoB rolls out redesign of home page

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New York—The Wall Street Journal Online on Saturday had a soft launch for its first significant home-page redesign since 2002. The redesign is intended to make the site easier to use and adds new personalization features. As part of the revamp, The Online Journal has introduced My Online Journal, which enables subscribers to receive personalized news in a full-page format designed for easy scanning. This news also appears in a scrolling box on the right side of the home page. Also, readers can now add up to 10 companies, industries, columnists and topics, up from five. “We want to provide readers with a very clean and fast way to get to information, whether they trust our judgment, their own judgment or a combination of both,” said Bill Grueskin, managing editor of Online readers “want to have their cake and eat it, too,” he said. “So we’re ramping up the personalization options so users can access twice as many companies, industries or topics as previously.” plans to roll out additional new features to its news personalization and search capabilities over the next several weeks. “Increased usage should mean more ad revenue,” Grueskin said.

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