Wunderman taps Visible Technologies for social media strategies

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New York—Marketing services network Wunderman has chosen Seattle-based Visible Technologies to help it drive social media strategies for clients worldwide.

Under the terms of the partnership, Wunderman network agencies will use Visible Technologies’ TruCast monitoring, measurement and engagement platform, together with its own consulting, metrics and optimization processes, to help integrate social technologies such as blogs and social sites into client marketing plans.

—Christopher Hosford

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