‘IndustryWeek’ launches sponsored link program

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Cleveland—Penton Media’s IndustryWeek, which covers the manufacturing sector, Monday announced the launch of Related Knowledge, a sponsored link program, on

Related Knowledge displays links to advertisers’ marketing materials next to contextually related content running on the Web site. Users viewing an article on the IndustryWeek Web site will have instant access to pertinent content from sponsors related to the article’s topic. Sponsors review and approve the content before it is posted and can have the materials updated at any time.

Advertisers participating in the program can also access full reports on campaign metrics, such as impressions and click-through rates.

—Matthew Schwartz

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