‘Wall Street Journal Weekend Edition’ to launch in 2005

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New York—Dow Jones & Co.’s The Wall Street Journal announced Wednesday that it will begin publishing a "Weekend Edition," starting next year on Saturday, Sept. 10.

This edition will included business news as well as a new section, "Pursuits," which is intended to build on the Journal’s "Weekend Journal" and "Personal Journal" sections.

"The Wall Street Journal Weekend Edition represents a significant profitable growth opportunity for Dow Jones and the Journal, " Peter R. Kann, Dow Jones’ chairman-CEO, said in a statement.

The "Weekend Edition" of the Journal will be delivered at no additional charge to all Journal subscribers. It will also be sold at newsstands. Subscribers will have the option of providing a separate address for weekend delivery; currently, 67% of Wall Street Journal subscribers receive their copy each day at home.

The Wall Street Journal was published six days a week from its founding in 1889 until 1953, when, following the ending of Saturday trading on the New York Stock Exchange, publication was cut back to five days.

—Sean Callahan

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