‘Wall Street Journal’ ad revenue up in July

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New York—Dow Jones & Co. reported advertising revenue for its flagship Wall Street Journal rose 5.8% in July due to an 11.7% increase in ad volume. Ad linage increases in technology, classified and financial advertising were partially offset by a slight decline in general advertising. Total ad revenue for Dow Jones’ weekly newspaper, Barron’s, rose 50.7% in July on a 29.1% increase in ad pages due to a boost in financial advertising and one additional issue this year versus 2005.

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