‘Wall Street Journal’ tweaking European and Asian editions

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New York—The Wall Street Journal said it will be retooling its European and Asian editions, which both converted to tabloid format in October in an effort to cut costs.

The changes are being made in response to suggestions from readers, said Bob Christie, director of public relations for Dow Jones, which publishes the Journal.

Christie said the tweaks include a more prominent placement of the “A” column feature, which runs in the middle of the front page, and enhancing the “Sky Box,” which refers to stories inside the paper. Dow Jones is also increasing the point size of the “What’s News” column and reintroducing the “Pepper…and Salt” cartoon.

Dow Jones CEO Richard Zannino told a Bank of America conference in New York this week that the overall reaction to the new format has been positive in both regions. He said he expected the Asian edition to turn a profit in 2006 while the European edition likely will post a small loss.

—Matthew Schwartz

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