‘Inc.’ rolls out online branding campaign

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New York—Inc. this week launched an online branding campaign targeting advertisers and media buyers that want to reach entrepreneurs and other small-business owners.

The campaign, which runs through Nov. 12, features ads that will appear on (which, like BtoB, is published by Crain Communications Inc.),, and

The campaign creative plays off Inc.’s tagline, “The handbook of the American entrepreneur” by introducing a different element of its readership in nine separate creative treatments.

The campaign was created by Garlic Advertising; the budget was not disclosed.

—Matthew Schwartz

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