Y&R North America appoints Hayes CMO

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New York—Young & Rubicam North America announced the appointment of Chris Hayes as chief marketing officer. Hayes was previously marketing director-Europe at Euro RSCG 4D, Amsterdam, and global brand director for Euro RSCG’s Unilever account.

In his new role, he will be responsible for all marketing initiatives at Y&R North America. He succeeds Mitch Caplan, who left the agency in June to become CMO at McCann Erickson North America.

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