Yahoo's next CEO will face the same challenges

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“Get online advertising right, or get out of the way” is title of a recent post from blogger David Burn on “AdPulp.” The post contemplates the ouster this week of Yahoo CEO Carol Bartz. Burn indicates that the problem is Bartz's or even Yahoo's; the problem is the increasing difficulty of trying to make money by producing content on the Internet. Burn pulls a quote from a Wall Street Journal article to make his point: “People tell me that content is king, but that is not true at all,” says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA. “Most people make money pointing to content, not creating, curating or collecting content.”
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