Yesmail releases data hygiene solution

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Portland, Ore.—Email service provider Yesmail Interactive has introduced a data hygiene service designed to improve email deliverability rates. Yesmail Data Intelligence enables marketers to verify subscribers' email addresses to avoid sending messages to spam-traps or to non-existent or closed accounts, according to the company. Yesmail Data Intelligence also identifies malicious email accounts and domains within a sender's database that can cause blocks or delays on active email programs, Yesmail said. Yesmail Data Intelligence is available to all marketers, regardless of the email service provider they use.
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