New York Times ad revenue up slightly in third quarter

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New York--Showing a slight sign of improvement amid the ad recession, The New York Times Co. Wednesday reported that ad revenue in the third quarter increased 2% from a year earlier, while ad revenue in September alone was up 4% from the same month last year.

Third-quarter ad revenue for the flagship New York Times increased 4% because of growth in advertising for department stores and fashion/jewelry. Classified advertising revenue increased as growth in advertising for real estate and automotive offset weakness in help-wanted advertising.

Ad revenue for the company's New England Newspaper Group, which includes The Boston Globe, was up 2% in September 2002 from a year earlier. Retail advertising revenue increased primarily because of growth in advertising for department stores and home-related stores. National advertising revenue was on a par with last year as growth in banking and telecommunications advertising offset softness in entertainment and travel advertising.

--Matthew Schwartz

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