New York Times Co. ad revenue down slightly

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New York--The New York Times Co. announced Tuesday that its February advertising revenue fell 0.3% to $165.1 million, compared with $167.5 million in February 2003.

Ad revenue for the New York Times Newspaper Group, which includes The New York Times and International Herald Tribune, decreased 2.7%.

Ad revenue for New York Times Digital rose 36.9%, reflecting growth in display advertising and in all classified ad categories at and

"Given results to date, it is likely that our total company revenues for the first quarter will be roughly on par with the same period last year. ... We continue to expect that advertising revenues will improve during the balance of the year," Leonard P. Forman, the New York Times Co.’s exec VP-CFO, said in a statement.

--Sean Callahan

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