'New York Times' launches new ad unit in stock listings

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New York—Hoping to be a vehicle for major branding campaigns and new product launches, The New York Times is introducing ad-supported branded watermarks that will be superimposed over stock listings in its Business Day section.

“This is a perfect business-to-business advertising opportunity for companies that want to reach influencers in the financial markets,” said Jyll Holzman, senior VP-advertising for the New York Times Co., in a news release.

The branded watermark will occupy a full page of tabular stock listings and will include the advertiser’s message on the bottom of the page.

--Matthew Schwartz

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