YouTube extends video paid search service

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San Bruno, Calif.—YouTube, the video sharing site owned by Google, is extending its Promoted Videos paid search service, allowing advertisers to create various video ad formats in the same interface as paid-search text ads, for delivery across Google search networks as well as YouTube. As with Google's paid-search text service AdWords, the new video service—renamed TrueView—allows advertisers to bid on the price of their paid video exposure but pay only for video views rather than impressions. The TrueView dashboard indicates the number of times a video has been viewed, the average cost per view and demographic viewer data, among other metrics.
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