ZenithOptimedia hires director of interactive

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New York—ZenithOptimedia USA, a media agency, has hired Andy Sims as senior VP-director of interactive. Sims succeeds Brenda Goodman, who is leaving the agency. Sims was previously director of interactive marketing services at SF Interactive, and a partner at Butler, Shine, Stern & Partners, Sausalito, Calif., parent of SF Interactive. In his new position, he will oversee digital strategy at ZenithOptimedia.

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