Ziff Davis Enterprise updates SmartPapers

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New York—Ziff Davis Enterprise, publisher of eWeek, has updated its SmartPapers white paper platform, which is designed to deliver more relevant content to users and provide higher ROI for tech marketers. The enhancements to the platform include increased branding opportunities, multimedia integration and compatibility with smartphones and tablet devices. The updated SmartPapers also enables full integration with Ziff Davis Enterprise's SmartReporting, a dashboard that offers detailed intelligence on each buyer.
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