Ziff Davis launches BuyerBase ad platform

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New York—Ziff Davis, which publishes, Tuesday announced the introduction of Ziff Davis BuyerBase, an ad-targeting platform. Ziff Davis said the platform can analyze real-time, anonymous data from more than 40 million potential tech buyers every month.

BuyerBase collects and analyzes data from more than 100 tech content and commerce sites, which include Ziff Davis sites as well as partner sites. Based on the data, potential buyers are then served relevant marketing messages.

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