Ziff Davis merges 'The Net Economy' into Advanstar's 'America's Network'

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New York and Boston--In yet another move to stem heavy financial losses amid the ad recession, Ziff Davis Media Inc. announced it was merging its magazine The Net Economy into Advanstar Communications Inc.'s America's Network.

There has been an unspecified number of layoffs at Ziff due to the closing of The Net Economy, which had a circulation of 75,000. America's Network, which covers the telecommunications industry, has a circulation of 62,000, which should get a boost from the merging of The Net Economy's assets.

As part of the deal, the b-to-b publishing companies have agreed to cross-sell and market each other's b-to-b technology-related assets. The promotion and selling alliance between the two will include Ziff Davis' PC Magazine, eWEEK, CIO Insight and Baseline publications, and Advanstar's AIIM, On Demand, ICCM, eLearning, Frontline Solutions and the Collaborate trade shows and conferences.

Last week, Ziff shuttered Smart Business for the New Economy and is in the process of trying to reorganize its finances.

Robert Crosland, managing director of New York-based media investment bank AdMedia Partners, said the move made sense for struggling Ziff Davis. “It’s a way to salvage some cash flow out of a title you were going to shut down anyway,” he said.

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