Ziff Davis shutters 'Yahoo! Internet Life'

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New York--Ziff Davis Media Inc. announced Tuesday that it's shutting down Yahoo! Internet Life after the August issue, bringing an unceremonious end to the once high-flying monthly.

About 35 staffers, including Editor in Chief Barry Golson and Publisher Diane Silberstein, have lost their jobs because of the closing.

In just a few years, Yahoo! Internet Life's circulation skyrocketed to more than 1 million. The title's paid circulation in the second half of 2001 grew almost 10%, compared with the year-earlier period, according to the Audit Bureau of Circulations. Yet single-copy sales, a good barometer of future magazine sales, plunged 51% during the same period.

Ad pages continued to plunge, as well. Through May, ad pages fell 52%, and ad revenue was off 49%, according to the Publishers Information Bureau.

Yahoo! Internet Life is just the latest publication to be shuttered by Ziff. Earlier this year the company closed Smart Business for the New Economy and Interactive Week, and last year folded Family PC and start-up Expedia Travels.

Ziff said it will now focus on technology titles such as PC Magazine and b-to-b publications such as eWeek and CIO Insight. Ziff also publishes a gaming group, which includes Xbox Nation and Official Playstation Magazine.

Ziff CEO Bob Callahan said in a news release that the technology publisher is "squarely focused on our core assets in games and technology, where our products are strong and scoring."

--Matthew Schwartz

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