Clinton Makes Call to Action for Hispanic Voters in '27 Million Strong'

By Published on .

If Dr. Seuss wrote for grownups, and was a Hillary Clinton supporter, he could have had a hand in "27 Million Strong," a stirring call to action spot from Hillary for America urging the 27 million registered Hispanic voters, in rhyming couplets, to go to the polls.

Actor Jimmy Smits narrates both versions of the uplifting spot, in English and Spanish, as we see a series of b&w portraits of Hispanics. There are families, three female cooks, an older man holding a framed picture of his sailor son, a firefighter, a guy in a suit.

Mr. Smits says: "Twenty-seven million strong all ready to vote, for freedom, equality and reason, traits that seem to have gone out of season."

He continues: "When you're 27 million strong, no one can tell you that you don't belong, or expect you to just move along."

He ends with the line that sells it: "Latinos will go to the polls greater than ever, not to elect a president of United Hate, but to elect her the next president of the United States."

The Clinton campaign said in a statement that the English and Spanish TV, digital and radio ads breaking today "capture how Latinos are making history this election by breaking records with early vote numbers and mobilizing their communities to make their voices heard on Nov. 8."

The campaign said the ads, which will run nationally and in battleground states, coincide with Ms. Clinton's visits today to Nevada and Arizona, where former Arizona Governor Jan Brewer said dismissively last month that Latinos don't vote.

The spot was done by Omnicom-owned Hispanic shop Alma in Miami. Wendy Clark, DDB Worldwide's CEO, North America, posted on her Facebook page: "When the best multicultural agency in the country goes to work for you expect nothing less than amazing work. Great job, Luis Miguel Messianu and the #Alma team. #27millionstrong #imwithher."

Fashioning rhyming versions of the ad in two different languages required a lot of bilingual copywriter craft. In the English ad, the final rhyme is "hate" and "states." In the Spanish spot, the rhyme is "razon" and "nacion," as in not choosing hate over reason (razon) but instead electing Hillary Clinton the next president of the nation (nacion). Listen to Mr. Smits narrate the Spanish version "27 Milliones Firmes" here:

Most Popular
In this article: