More Than $76M Spent on Energy Issues

Obama Outspends Clinton; Energy Companies Spend Big

By Published on .

Since the beginning of the year, more than $76 million has been spent on the issues related with going green. Recently TNS's Campaign Media Analysis Group released its newsletter, The Eye, focused on energy-related ad spending. Here's what was covered:

  • Like he has in every other realm, Barack Obama outspent Hillary Clinton on ads focused on energy issues since January 2008. Clinton set aside approximately $5.1 million to address energy issues, or 18% of her total ad spending, whereas Obama spent almost $7.7 million, or around 16%. Both candidates focused on the need for energy independence and alternative fuel.

  • Energy companies, ranging from Chevron Corp. and Shell Oil Co. to Americans for Balanced Energy Choices and Chesapeake Energy, spent a combined $55 million on ads to date this year. The need for independence from foreign oil was a common theme, as well as the need for a clean energy source.

  • The Alliance for Climate Protection, fronted by Al Gore, was one of many advocacy groups to run ads stressing the importance of energy conservation. More than $8.4 million has been spent on ads featuring actors and religious and political leaders.
  • To show the downside of energy-conservation legislation, Competitive Enterprise Institute released an ad highlighting how a decrease in energy usage puts America's jobs and future at risk.

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Evan Tracey is the founder and chief operating officer of Campaign Media Analysis Group, a TNS Media Intelligence company. See his complete bio.
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