84 Rejected Clinton Campaign Slogans, Courtesy of WikiLeaks

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A word cloud built (using wordclouds.com) from the potential Clinton campaign slogans shown below.
A word cloud built (using wordclouds.com) from the potential Clinton campaign slogans shown below.

Ad Age is continuing to review hacked emails from Hillary Clinton campaign chairman John Podesta -- what WikiLeaks has packaged together as "The Podesta Emails," and keeps expanding with daily additions -- for insights about the Clinton campaign's marketing, branding and overall messaging strategy.
(Previous installments: "GMOs, the Pope and Roy Spence: WikiLeaks Reveals Clinton Messaging Secrets" and "Walmart, Wendy Clark, Target and Apple: More WikiLeaked Clinton Campaign Messaging Secrets").

Today we have a special treat for you -- because it's about you. It's about time. And because it's your time...

Via an Aug. 18, 2015 email from Oren Shur, the director of paid media at the Clinton campaign, to various other staffers and advisers, a list of potential Clinton campaign slogans. "For the organizing principle/slogan part, BSG put the attached doc together for discussion," Shur wrote to explain an attached Word document; BSG is Benenson Strategy Group. The potential slogans are organized by theme.

Theme: Fairness/Families

A fair shot and a fair deal

Hillary - For Fairness. For Families.

Building a fairer future today

Fairness worth the fight

Fairness First.

Putting Fairness First

A fair chance for families

A fair fight for families

You've earned a fair shot

You've earned a fair chance

A fair chance to get ahead

Families first

Building a fairer future

Fairness for all our families

Theme: Fighter

Fighting for Fairness. Fighting for you.

She's got your back

Your family is her fight

Your family. Her fight

Your future is her fight

Your future. Her fight.

A force for families

No Quit

A fighting chance for families

Theme: Basic Bargain/Making America Work

Renewing America's promise

Renewing our basic bargain

A new promise for a new time

A better bargain for a better tomorrow

Get ahead. Stay ahead.

A better bargain. For all.

An America that works for you.

An America built for you.

A new bargain for a stronger America

Time for a better bargain.

Putting America to work for you

Making America work for you

A promise you can count on

Theme: Strength

Stronger together

A stronger tomorrow

Strength and fairness

Together we're strong

Strength you can count on

A stronger America working for you

The ideas we need and the strength to deliver

A stronger America for a new day

America's strength. America's promise.

American strength from American families

Stronger at home

For an America that leads

America gets strong when you get ahead

A stronger America one family at a time

Strength for all our families

Theme: Results/Count on

Real Fairness; Real Solutions

New Solutions Real Results

A new bargain we can count on.

Progress for the rest of us

Theme: In it together

Progress for people

Progress for all

Getting ahead together

Making America work. Together.

Moving Ahead. Together.

Theme: Future/Forward

Your future. Your terms.

Lifting us up. Moving us forward.

Building tomorrow's America

Building a better tomorrow

Our Families, Our Future

Secure the Future

A future worth fighting for

For your family. For America's future

Don't turn back

Keep moving

Move up

Rise Up

Own the future

Go further

Move ahead

Climb higher

Unleash opportunity

Theme: It's about you

It's about you. It's about time

It's about timeā€¦and it's about you.

It's about you.

Because your time is now

It's your turn

It's your time

It's your time

Next begins with you

You may have noticed that though our headline is "84 Rejected Clinton Campaign Slogans," 85 slogans appear above. That's because one of them made the cut. Do you know which one? Hint: It's not about you.

Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.

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