As Portal A, the digital agency that worked on the videos, explains in a release, the "YouTube-focused video series [is] designed to target millennial voters in key swing states -- Florida, Pennsylvania and Ohio" and each video involves selecting "an unsuspecting swing state voter and create an over-the-top, IRL surprise designed to inspire them to get out and vote."
Todrick Hall, a YouTuber since 2006, has 2.3 million subscribers and has had 393.7 million views on his channel as of this writing; he was also an "American Idol" semifinalist, has served as a judge on "RuPaul's Drag Race All Stars," appeared in "The Color of Purple" on Broadway and will take over the lead role in "Kinky Boots" starting Nov. 1.
In his video collaboration with the Clinton campaign, Hall serendes a young Philadelphia fan with an original song (with lyrics such as "We can make this world better / stronger together"), backed by dancers and a marching band in a scene that feels like it's from a lost episode of "Glee."
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.