Red Brands, Blue Brands

Guess Which Fast-Food Chain Became One of Republicans' Top Five Brands This Year

Google Still Tops for Democrats, Fox News Still No. 1 Among GOP

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Chick-fil-A has become one of the five best-rated brands among Republicans in a year marked by protests and counter-protests over its opposition to gay marriage.

Chick-fil-A is now Republicans' fourth-favorite brand, according to the latest annual research on political partisans' top brands from YouGov BrandIndex, with a score of 61.8.

YouGov BrandIndex calculated scores, which can range from -100 to 100, by subtracting negative feedback from positive feedback on quality, value, general impression, satisfaction, reputation and willingness to recommend.

Democrats gave Chick-fil-A a score of -12, down from 17.6 last year, YouGov BrandIndex said.

Otherwise Democrats' and Republicans' top 10 brands remain roughly similar to recent years. Fox News Channel remains tops among Republicans with a score this year of 64.5, while Google leads again for Democrats with a score of 65.

Below the top 10, YouGov BrandIndex said Staples enjoyed the fifth-largest lift in perception among Republicans, perhaps partly because the company's founder spoke at the GOP convention.

General Motors, for its part, was the fourth-biggest gainer among Democrats, according to YouGov BrandIndex, which cited President Obama's auto bailout and the automaker's subsequent role in the Democrats' campaign pitch.

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