This Disturbing Clinton Campaign Video Is (Deliberately) Effective Even With the Sound Off
This new video about immigration policy from the Clinton campaign has a tense, synth-driven soundtrack, but the campaign seems well aware that many will watch it with the sound off as it pops up in their social feeds. The video, uploaded to Facebook and Twitter on Sunday, was clearly made to be consumed soundlessly while losing none of its effectiveness.
It opens with animated typography: "16,000,000. That's how many people Trump said he'd deport." It then illustrates what that number really means by totalling the capacity of Yankee Stadium and every other baseball stadium in America -- along with every other football stadium, basketball arena and hockey arena plus the populations of Maine, Mississippi, Montana, Nevada, North Dakota, West Virginia and Wyoming. "Still a few stadiums short of 16 million," reads an on-screen summation, followed by an additional stat: "The cost of deporting that many people: $1 trillion."
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.