GMMB Taps Kirk Souder as Exec Creative Director
WASHINGTON (AdAge.com) -- Former Publicis & Hal
Riney President-Executive Creative Director Kirk Souder will
become executive creative director of Omnicom Group's GMMB in
Washington. It's yet another sign of increased visibility for
Washington shops amid continued strong spending on political and
GMMB is one of the top shops for Democratic candidates. Its partner Jim Margolis is co-head of Sen. Barack Obama's campaign ad team -- a campaign GMMB also buys media for. Since early last year GMMB has bought more than $90 million in media for the Obama campaign.
Mr. Souder, 46, is co-founder of Los Angeles agency Ground Zero. He left San Francisco-based Publicis & Hal Riney in 2004 to get a degree in psychology, spend more time with family and consult. He had been based in Los Angeles and most recently consulted for Granite Pass.
He said the new position -- he also will be a partner at GMMB -- came out of a consulting request from GMMB's Los Angeles office.
While a supporter of Mr. Obama, Mr. Souder said it was the appeal of the agency's public-policy work, rather than the possibility of campaign work, that prompted his move eastward. "I came to Washington because [it's] where I really wanted to go with my work and my career," he said. "I wanted to apply my craft and skills to things that have a good impact in people's lives."
GMMB managing partner Raelynn Olson said Mr. Souder represented "an incredible mix of creative talent. He shares our passion, and we are always looking for ways to improve our offering."
She said the hiring could give GMMB an opportunity to pitch advertising it hadn't previously pitched.
GMMB is among several Washington shops founded on political advocacy that have sought to move increasingly into doing corporate work on public policy.