Here's How Much Cruz and Kasich Blew on TV and Radio Ads
Editor's note: Here's the 12th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represent a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Ad Age's Simon Dumenco follows. --Ken Wheaton
• And then there were two -- or three-ish. (Despite having a "narrow" path to being the Democratic nominee for president, Bernie Sanders says he still hopes to "pull off one of the great political upsets in the history of the United States.") So how much did this week's dropouts, Ted Cruz and John Kasich, spend to lose big? Let's see...
• The cumulative total spent (and/or booked) by the Cruz campaign and pro-Cruz PACs and advocacy groups on TV and radio was $37,733,193; the campaign itself accounts for $17,848,558 of that total.
• The cumulative total spent (and/or booked) by the Kasich campaign and pro-Kasich PACs and advocacy groups on TV and radio was $20,662,192; the campaign itself accounts for just $3,659,499 of that total.
• Our tallies include advance bookings through Nov. 7. So the numbers above are subject to adjustment (though probably not by much) if the Cruz and Kasich campaigns are having any luck recouping on cancelled advance bookings.
• Meanwhile, the cumulative total spent (and/or booked) by the Hillary Clinton campaign and pro-Hillary PACs and advocacy groups on TV and radio is now $152,207,056; the campaign itself accounts for $60,101,135 of that total.
• Meanwhile, the cumulative total spent (and/or booked) by the Donald J. Trump campaign and pro-Trump PACs and advocacy groups on TV and radio is now $21,201,094; the campaign itself accounts for $20,805,093 of that.
• On Wednesday The Wall Street Journal reported that Donald Trump has "reversed course" in regard to (mostly) self-funding his campaign and doesn't intend to continue to do so for the general-election campaign. So it's very convenient for him that last night billionaire casino magnate Sheldon Adelson told The New York Times that he plans to support Trump.
Scroll down below the charts for a note about how you can interact with them.
|Presidential Campaigns||Ad Spend by Candidate||Ad Spend by PACs*||Total||PACs and advocacy groups*|
|NARAL Pro-choice America; Priorities USA Action|
|Right to Rise USA|
|Communications Workers of America; Friends of the Earth Action; National Nurses United for Patient Protection|
|American Opportunity PAC; Baby Got PAC; Conservative Solutions PAC; Conservative Solutions Project|
|Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; National Right to Life Committee; Rhode Island State Right to Life Committee; Stand for Truth PAC; Trusted Leadership PAC; Wisconsin Right to Life Victory Fund|
|American Future Fund; Club for Growth; Club for Growth Action; Make America Awesome; Our Principles PAC|
|Florida for Trump; Great America PAC|
|New Day for America; New Day Independent Media Committee|
|Black America's PAC Action Fund; Our Children's Future; The 2016 Committee|
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through Nov. 7, 2016, as of May 5, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups. **Some of the PACs listed as opposed to Donald Trump also spent money related to other candidates' campaigns.
• As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view.