Olbermann notes at the start of the video that "The Closer" will typically run around six minutes long -- but this one stretches to just over 17 minutes, because, well, he's got a lot to say. Before he launches into his list of 176 reasons, he puts Donald Trump in historical context:
Our society has thrown up these people before: Joseph McCarthy. George Wallace. Father Coughlin. Jefferson Davis. Aaron Burr. The Know-Nothings. The Blacklisters. The America-Firsters. And we have always thrown them out. And now our generation has its own: the most dangerous individual ever nominated by a major party for the highest office in this country.
His base wants few details and fewer facts; they just want to burn it down and blame their failures on the collective "other." And Donald John Trump is their demonic messiah in Oompa Loompa's clothing. We must stop him.
Simon Dumenco, aka Media Guy, is an Ad Age editor-at-large. You can follow him on Twitter @simondumenco.