How the Political Grinch Stole Christmas

Candidates Hog Bulk of Commercial Airtime in Iowa

By Published on .

WASHINGTON ( -- Christmas has been canceled in Iowa.

Well, not precisely, but the Grinch has definitely swooped into the state in the form of Democrats, Republicans and independents. TV spending on the 2008 presidential campaign is climbing so fast in the Hawkeye State that between now and the Jan. 3 primaries it threatens to overwhelm outlays by holiday-related marketers.

As of Oct. 22, spending in Iowa by four presidential hopefuls alone has reached a combined $8.7 million, according to TNS Media Intelligence's Campaign Media Analysis Group.

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