The first lesson of Digital Political Campaigning 101 is to lock down your domain names. This prevents people who do not like you -- and in politics, you must assume there are lots of them -- from doing something that makes you look not only bad, but also foolish enough for not securing those domains. The very least you should do is make sure yourname.com, yourname.org and yourname.biz aren't being held hostage. And if they are, pay the ransom.
Carly Fiorina, who announced her candidacy for president this morning, failed to do this for carlyfiorina.org. Instead, someone who was unhappy with her tenure as CEO of HP has control of it and has used it to post 30,000 sad-face emoticons. Above the sea of sadness are the following words:
Carly Fiorina failed to register this domain.
So I'm using it to tell you how many people she laid off at Hewlett-Packard.
Below them is this kicker:
That's 30,000 people she laid off. People with families. And what does she say she would have done differently?
"I would have done them all faster." —Carly Fiorina
As TechCrunch points out, Ms. Fiorina "led HP through one of its most tumultuous times in the middle of the dot-com bust." But when it comes to political marketing, the old "it's complicated" defense is a hard one to mount against such a stark display of numbers.