Pro-Trump PAC Spending on TV and Radio Advertising Quadruples to $2M
Editor's note: Here's the 18th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton
• First of all, ICYMI: Last week, in a special edition of Campaign Scorecard, we took a close look at state-by-state spending in a post titled "The Crazy, Lopsided Math of Campaign 2016's Ad Spending So Far."
• One particularly notable development in this Campaign Scorecard: Hillary Clinton and pro-Hillary PACs and advocacy groups have spent (and/or booked) a cumulative total of nearly $185.1 million on TV and radio ad time -- up from $169.1 million in our tally two weeks ago. We expect the total to surge past the $200 million mark before the Democratic National Convention in July.
• The cumulative total spent (and/or booked) by the Donald J. Trump campaign and pro-Trump PACs and advocacy groups on TV and radio is now $22,697,373; the campaign itself accounts for $20,677,550 of that total. Notably, cumulative spending by pro-Trump PACs and advocacy groups has more than quadrupled to $2,019,823 from our previous total of $474,941 two weeks ago.
• Actually, pro-Trump PACs and advocacy groups first hit that $474,941 total in our May 13 edition of Campaign Scorecard -- which means there's been no new TV and radio ad bookings by pro-Trump forces for roughly a month, until now. So where's the new spending coming from? Take a close look at the right-hand column in our first chart and you'll notice a new name among the pro-Trump PACs and advocacy groups: Rebuilding America Now.
• As the Associated Press reported earlier this month, a "close friend" of Trump, Los Angeles real estate investor Tom Barrack, formally established super PAC Rebuilding America Now a couple weeks ago and claimed to have $32 million in financial commitments from donors at that time. The AP noted that "There already are several super PACs backing Trump, but none is seen as having the blessing of his campaign. ... Another complication: Trump has repeatedly condemned all super PACs as 'corrupt.'"
• One general note: The charts below offer a ranked view of TV and radio ad spending by candidates (including the dropouts) and the PACs and advocacy groups supporting them, as well as an interactive spending-by-date view for the three remaining major candidates plus the two most recent dropouts, Ted Cruz and John Kasich, for comparison purposes.
• Our tallies include advance bookings through Nov. 7. Cumulative totals include spending from the start of our tracking on April 5, 2015.
Scroll down below the charts for a note about how you can interact with them.
|Presidential Campaigns||Ad Spend by Candidate||Ad Spend by PACs*||Total||PACs and advocacy groups*|
|NARAL Pro-choice America; Priorities USA Action; Women Vote|
|Right to Rise USA|
|Communications Workers of America; Friends of the Earth Action; National Nurses United for Patient Protection|
|American Opportunity PAC; Baby Got PAC; Conservative Solutions PAC; Conservative Solutions Project|
|Courageous Conservatives PAC; Keep the Promise I and III; Lone Star Committee; National Right to Life Committee; Rhode Island State Right to Life Committee; Stand for Truth PAC; Trusted Leadership PAC; Wisconsin Right to Life Victory Fund|
|American Future Fund; Club for Growth; Club for Growth Action; Make America Awesome; Our Principles PAC; Americans Against Insecure Billionaires with Tiny Hands|
|Florida for Trump; Great America PAC; Rebuilding America Now|
|New Day for America; New Day Independent Media Committee|
|Black America's PAC Action Fund; Our Children's Future; The 2016 Committee|
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for president campaigns from April 5, 2015, through Nov. 7, 2016, as of June 16, 2016.
Pay structures differ for candidates and PACs. Candidates pay the lowest unit rate. PACs pay whatever the market will bear.
*Includes political action committees and advocacy groups. **Some of the PACs listed as opposed to Donald Trump also spent money related to other candidates' campaigns.
• As always, our charts, which were designed by Ad Age Digital Content Producer Chen Wu, are interactive. Click on the arrows in the first chart to sort and resort. And hover over the second chart to get drill-down data. You can also select and deselect individual candidates (by clicking on the color blocks next to their names) in the second chart to include or exclude them from view.