Pro-Kavanaugh groups have outspent anti-Kavanaugh groups 2-to-1 on TV ads

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According to an Ad Age Datacenter analysis, advocacy groups that support Supreme court nominee Brett Kavanaugh have been outspending advocacy groups that oppose his nomination when it comes to TV advertising by a factor of more than two-to-one.

Pro-Kavanaugh ads racked up 9,738 TV airings from July 10 through Oct. 1, for a total estimated outlay of $6.4 million. Anti-Kavanaugh ads had 8,025 TV airings over the same period, with an estimated $2.9 million price tag. One note: Of the total of 17,763 airings of both pro- and anti-Kavanaugh ads, 17,401 occurred before Sept. 28 (the Ford-Kavanaugh hearings were held on Sept. 27).

The fact that the pro- and anti-Kavanaugh airing totals are not that far off, but the spending is much higher for pro-Kavanaugh ads, is a reflection of strategy: Groups supporting Kavanaugh have chosen generally pricer cable-TV-only buys, whereas anti-Kavanaugh groups have gone with a mix of cable and local/national broadcast.

To arrive at these figures, Ad Age Datacenter's Kevin Brown analyzed measured-media ad spending data from Ad Age's Campaign Trail partner Kantar Media/CMAG.

Judicial Crisis Network, America First Policies and the National Rifle Association are among the pro-Kavanaugh advertisers. Demand Justice Initiative, the Planned Parenthood Action Fund and NARAL Pro-Choice America are among the anti-Kavanaugh advertisers.

Watch a pro-Kavanaugh NRA ad followed by a NARAL anti-Kavanaugh ad (for Nevada viewers) here:

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