Hillary Clinton's digital ads have transitioned to general-election mode.
"There's much more that unites us than divides us" is a message seen in display ads from Ms. Clinton's campaign since the start of May. The concept is one repeated in recent speeches she's given on the campaign trail, and one that speaks directly to the division in the Democratic party as some diehard supporters of Sen. Bernie Sanders claim they will not vote for the former Secretary of State if she wins the party's nomination.
The Hillary Victory Fund, the joint fundraising committee for Clinton's campaign and the Democratic National Committee, has been running digital display ads featuring the unity line throughout the month of May, according to information from digital ad tracking service Moat Pro. One version of the ad focuses on a smiling Ms. Clinton while another pictures her embracing children.
Meanwhile, despite the fact that he continues to campaign hard in California, which holds its delegate-rich primary next week, the Sanders campaign appears to have brought its standard digital display and video display advertising to a halt since the end of May. Moat data does not account for Facebook or Twitter ads, so those still could be running. The Sanders camp, which has spent a significant amount on standard display advertising throughout the primary season, did not respond to a request to comment for this story.