• ICYMI, here's the previous installment in this series: "The Swing States Where Political TV Ad Spending Has Heated Up -- and Gone Cold"
• As we've previously noted, by drilling down into Strata's hyperlocal TV advertising data -- the company works with political ad agencies representing 75% of the total political ad spending -- we can get a good sense of the ebb and flow of ad dollars among the battleground states.
• Last time Michigan was hot (+203% over the prior month); now it's red hot (+696%).
• Last time Wisconsin was cold (-21% from the month before); now it's hot (+303%).
• Actually, every swing state tracked on our map is up, with October spending in North Carolina, Virginia, Colorado and Pennsylvania all up 100% or more over September, Florida up 90% and Ohio up 42%.
• It's worth noting, though, that only Pennsylvania and North Carolina are up when you compare October 2016 with October 2012.
• Judd Rubin, VP-revenue at Strata, told Ad Age that "We're seeing a massive uptick in ad spend in crucial battleground states" thanks in part to what he calls "the onslaught of October and November surprises. With Trump announcing he's putting $10 million into his campaign, this last week could see a flurry of ads entering once-safe states."
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|% change October vs. September (2016)||% change 2016 vs. 2012 (October)|
About Strata: The solutions that Strata provides empowers clients to buy and sell all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. Over $50 Billion in advertising dollars flow through Strata systems per year. As the system of choice for over 1,000 agencies in the United States, STRATA provides media technology that enables organizations to lead rather than react to industry developments. Strata is a Comcast Platform Services company. For more information, visit www.gotostrata.com.
Map and chart design by Ad Age Digital Content Producer Chen Wu.