Was 'Squeal' the Political Ad of the Year?
Way back in May, I wrote about the "Squeal" ad from Republican Senate hopeful Joni Ernst. At the time, it had already been on the national media's radar for a couple of months and for obvious reasons.
It opens thusly: "I'm Joni Ernst. I grew up castrating hogs on an Iowa farm, so when I get to Washington, I'll know how to cut pork."
Quite the first impression. The last line, delivered after some visuals of smiling Joni intercut with some piglets: "Let's make them squeal."
As I noted, it's one thing to get the notice of media and earn a couple of viral badges. It's another thing entirely to convert buzz into votes. Despite liking the ad, from Something Else Strategies, I only gave it 2.5 stars. I wondered just how effective it would be.
While I won't go so far as to credit the ad with a victory, last night Ms. Ernst became the first woman to represent Iowa in the U.S. Senate.
What do you think? Political ad of the year? If you saw something better -- better executed, more effective or just plain old crazy -- drop it in the comments.