These 10 TV Stations Alone Have Pulled in $132.9M in Presidential Campaign Ad Spending

And More Insights From the 19th Ad Age 2016 Presidential Campaign Ad Scorecard

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The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk

Editor's note: Here's the 19th installment of the 2016 Presidential Campaign Ad Scorecard. The chart below represents a collaboration between the Ad Age Datacenter -- specifically, Kevin Brown, Bradley Johnson and Catherine Wolf -- and Kantar Media's Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. --Ken Wheaton

• First of all, ICYMI: Last week in Campaign Scorecard we covered a sudden surge in pro-Trump PAC spending on traditional broadcast advertising, thanks to a FOD (Friend of Donald). Given this week's news about the sorry state of the Trump campaign's finances, we'll be watching closely in the weeks ahead to see if pro-Trump PAC spending can begin to narrow the gap between the Trump campaign and Hillary Clinton's much better-financed campaign.

• Also ICYMI: My colleague Kate Kaye offers a closer look at Trump's campaign expenditures here and examines his new email fundraising strategy here.

• Our interactive Campaign Scorecard charts, which are designed by Ad Age's Chen Wu, have typically looked like this. But this week we're taking a break from that format to deliver a special, straightforward breakdown of the real winners of the presidential race so far: the broadcast TV stations that have pulled in the most money from ads for presidential candidates. Because, despite all the hype about this year's campaign being a turning point for digital ad dollars, it's still a very good time to be a traditional broadcast media owner... in certain markets (until now, generally states with early, influential primaries or caucuses).

• The money spent and/or booked on presidential campaign ads to date (from April 5, 2015 through Nov. 7, 2016 -- because we track advance bookings too) on just the 10 stations listed below adds up to $132.9 million.

• In the weeks and months ahead, as the advertising action shifts to swing states, we'll be closely tracking a new set of political ad-dollar recipients.

Top 10 Broadcast TV Stations by Spending
Station Market Station Owner Ad Spending
1 WMUR Manchester Hearst Corp. $34,768,054
2 WBZ Boston (Manchester) CBS Corp. $21,227,000
3 WHDH Boston (Manchester) Sunbeam Television Corp. $14,886,095
4 KCCI Des Moines-Ames Hearst Corp. $12,383,410
5 WCVB Boston (Manchester) Hearst Corp. $11,704,990
6 WHO Des Moines-Ames Tribune Media Co. $8,997,487
7 WFXT Boston (Manchester) Cox Enterprises $8,519,025
8 KWQC Davenport-Rock Island-Moline Media General $7,556,042
9 WFTV Orlando-Daytona Beach-Melbourne Cox Enterprises $6,411,305
10 KCRG Cedar Rapids-Waterloo-Iowa City & Dubuque Gray Television $6,406,695
Source: Ad Age analysis of data from Kantar Media's CMAG.
Spending and ad buys (future buys subject to change) for presidential campaigns from April 5, 2015, through Nov. 7, 2016, as of June 22, 2016. Total broadcast TV spending-to-date is $412.7 million (including Hispanic broadcast stations).

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